How Tesla, Apple and Amazon will disrupt the automotive industry

How Tesla, Apple and Amazon will disrupt the automotive industry

Taking it from where I left off in my previous blog post, one of the biggest disruption AI brings to the world is to the car industry. Take for example Tesla, BMW, Volvo and others. It all started by the general necessity or trend to reduce emissions and move towards...
Artificial Intelligence will have a strong impact on Media

Artificial Intelligence will have a strong impact on Media

“Open the pod bay doors HAL” – 2001: A Space Odyssey Recently I got an invitation to visit Google, Facebook and Twitter in their San Francisco Headquarters to take a glimpse of the future. And the future they are working on is based on Artificial...
10 restaurant marketing tips that actually work

10 restaurant marketing tips that actually work

Entrepreneurship is my love while food is my passion. Apart from been a marketer I am also the owner of a restaurant in Athens, Greece. Its name is Thama. Thama is all about serving traditional dishes made from the purest ingredients from the region of Messinia...
How Social Media has affected sports marketing

How Social Media has affected sports marketing

It’s been more than a month since Paris Saint-Germain announced the transfer of Neymar Jr. in a world record deal. However, PSG did not buy just an excellent player but also access to millions of potential customers – and fans. Football, rugby and...
User Generated Content: A unique experience or another headache?

User Generated Content: A unique experience or another headache?

User-generated content (UGC) is one of the foundation principals in social media and content marketing. However, “instead of creating content, we should be creating opportunities for content creation: instagrammable moments, inspiring experiences.” Smart...
How important is content Marketing

How important is content Marketing

Content marketing is more than advertising. Content is about who you are rather than a selling pitch. In today’s digital world people are overwhelmed with advertisements. This means that businesses struggle to get their message across especially with traditional...